Thorne Harbour Health – The Drama Downunder Website

The Drama Downunder is, at 10 years, Australia’s longest running sexual health campaign, and the flagship campaign of fellow health Not-for-Profit, Thorne Harbour Health (TTH) (formally Victorian AIDS Council). DDU is primarily marketed to men who have sex with men and is known for its strong visuals with quirky and fun themes setting it apart as a relatable and engaging health promotion campaign.

THH asked GOZER Creative to design and develop a new website that could help the campaign emphasise the importance of sexual health, STI testing, STI knowledge and reduce sexual health stigma. The objective of the redevelopment was to update the aesthetics of the formally static site and create a mobile-first design and intuitive functionality with a robust WordPress CMS. This included a highly searchable resource hub; interactive services map; notification and reminder functions.

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