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RSPCA — The Furry Army Campaign

Gozer co-designed the community-facing elements of RSPCA Victoria’s 2018 Vic State Election campaign. The campaign elevates animal welfare issues within the political debate by mobilising community advocates to join the Furry Army and engage political candidates, parties and key stakeholders.

Gozer was asked to develop a brand aligned campaign concept, look + feel, multichannel content, website, and other campaign resources to generate grassroots support amongst Victorian animal lovers for RSCPA Victoria’s cause.

The project deliverables included the campaign identity, online animated video content, campaign microsite, badges, pet tags, posters, customisable Facebook profile images and sharable social social media assets.

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GOZER Studio is located on the traditional lands of the Wurundjeri people of the Kulin nation. We extend our deepest respect to people of the Kulin Nation past, present and emerging.