Our Approach

GOZER’s strategy-first approach, deep issue expertise, and multichannel capabilities optimises creative projects and simplifies workflow.

The way we work is also responsive to the unique processes and constraints progressive organisations face, and can help drive the internal alignment required for disparate groups to move in the same direction.

Discovery + Planning

GOZER begins by bringing together our in-house strategists, creatives, and technologists to ask questions and do plenty of listening. Our goal is to acquire a deep understanding of your positioning to ensure all project assets meet your needs, express your values, and speak to your audience.

Art Direction + Concept Design

Once we have a clear strategic direction, GOZER’s in-house art directors and designers interpret codified insights from discovery into several concepts. We review their effectiveness across all touchpoints before presenting them to you and refining the selected direction to approval stage.

Multichannel Design, Video, Animation and Development

Following concept approval GOZER’s in-house designers, developers, videographers, and animators produce the deliverables outlined in your brief. Our multidisciplinary capabilities will simplify your workflow by expediting turnaround times and ensuring a consistent multichannel execution.

Quality Assurance + Delivery

GOZER’s quality assurance ensures tasks are completed, budgets controlled, feedback addressed, and project assets communicate the correct message, look, feel, and experience. We also work with market researchers, media buyers, printers, and internal teams to optimise our work for their purposes.